Key KPIs for Growth PMs 🎯: Balancing User Acquisition and Engagement

Shifting from a user acquisition role to a Growth Product Manager (PM) role can feel overwhelming. One of the biggest challenges is understanding which key performance indicators (KPIs) to focus on. Should you prioritize growing your user base, improving service usage, or both? Let’s break it down.

Why KPIs Matter for Growth PMs

As a Growth PM, your role is to drive sustainable growth for your product or service. This means balancing user acquisition with user engagement and retention. Focusing on the wrong KPIs can lead to wasted resources and missed opportunities. For example, acquiring users who don’t engage with your product won’t help your business grow in the long term.

Key KPIs to Focus On

Here’s a breakdown of the most important KPIs for Growth PMs:

KPI	What It Measures	Why It Matters
User Acquisition	Number of new users signing up for your product.	Helps you understand how well your marketing and outreach efforts are working.
Activation Rate	Percentage of users who complete a key action (e.g., onboarding or first purchase).	Indicates whether users find value in your product early on.
Engagement Rate	How often users interact with your product (e.g., daily or monthly active users).	Shows how sticky your product is and whether users keep coming back.
Retention Rate	Percentage of users who continue using your product over time.	Highlights long-term product value and customer satisfaction.
Revenue Growth	Increase in revenue from subscriptions, purchases, or other monetization methods.	Tracks the financial health of your product and its ability to scale.

Balancing User Acquisition and Engagement

While growing your user base is important, it’s equally critical to ensure those users are engaged and retained. For example, if you’re acquiring users but they’re not sticking around, you’re essentially pouring water into a leaky bucket. Tools like Mixpanel and Amplitude can help you track user behavior and identify areas for improvement.

How Beno One Helps

Beno One is an AI-powered platform that simplifies customer acquisition and engagement on Reddit. It automates the process of finding and engaging with relevant discussions, helping you drive organic traffic and boost visibility. Here’s how it can help Growth PMs:

Automated Discussion Discovery. Beno One identifies relevant Reddit threads where your target audience is active, saving you time and effort.
Context-Aware Comments. The platform generates intelligent, context-aware comments that promote your product naturally, without sounding spammy.
Seeding Product Mentions. Beno One helps you organically introduce your product into conversations, increasing awareness and driving traffic.
No Account Management Needed. Beno One uses its own accounts, so you don’t have to worry about managing multiple profiles.

By leveraging Beno One, you can focus on both user acquisition and engagement, ensuring that your growth efforts are balanced and effective.

Conclusion

As a Growth PM, your success depends on finding the right balance between user acquisition and engagement. Focus on KPIs like activation rate, engagement rate, and retention rate to ensure your product grows sustainably. Tools like Beno One can help you streamline your efforts and achieve your growth goals faster.

Ready to take your growth strategy to the next level? Check out Beno One to see how it can help you acquire and engage users effectively.

For more tips on scaling your business, check out our article on How to Scale Your SaaS to $500 MRR and Beyond.